The Future of Cable Television

Use AVC to Extend Your Lead

Cable operators are fast approaching a crossroads. MPEG-2-based pay video services have been an unparalleled—and unchallenged—success.

On the other hand, upstarts like Telcos and DBS providers are making inroads into cable’s territory, using advanced technology such as MPEG-4 AVC to add video service to their narrower pipeline.

Cable operators have an opportunity to leverage the same technology to revitalize their service offerings, using the bandwidth efficiency of MPEG-4 AVC within its bandwidth-rich networks to add hundreds of more channel offerings including broader HD options, enhanced VOD service, advanced interactivity, compelling gaming and other applications, all attractively bundled with voice and data services. And of course, do it all with the high standard of quality customers expect from cable.

Modulus Video helps cable operators explore how MPEG-4 AVC will help them to further differentiate and clearly separate themselves in an increasingly contested competitive marketplace.